The Making Of Playlist

If we're being honest, a playlist inspired by the creation of Modern Physics would consist solely of Joy Division tracks. This wasn't entirely by choice; our brand meetings were at a local Long Beach skate bar called Black, where the album seemed to be on loop every night. We managed to sneak in one Joy Division track because it's become the anthem of our brand. To be fair, this playlist helped us through deadlines and creative dry spells. So, pour a glass of cheap whiskey and give it a listen—it's a bit bipolar and confusing, but oddly fitting.